Corporate Gifts
Purpose: Corporate gifts are more personalised and presented as a thank you to a current client. It also improve the company’s reputation and foster goodwill among key stakeholders such as suppliers, employees, and customers.
Frequency: It is distributed judiciously, irregularly, or only during special occasions. Once or twice a year, on average.
Price: These kinds of gifts are typically more expensive, purchased in fewer quantities, and given to recipients in order to recognize a particular occasion
Quality: The quality of corporate gift products is outstanding. They are constructed of leather or technological components that demonstrate to recipients their value to your business. Since there aren’t many options, quality is the key priority.
Recipients: In order to honour a distinctive vendor or employee, businesses frequently provide gifts to their most loyal consumers.
Promotional Gifts
Purpose: Promotional items are distributed in the hopes that they will be used and help spread the word about your business. Can be considered as a good SALES too.
Frequency: It should be distributed often all year long as a component of regular marketing initiatives.
Price: Since promotional gifts must be given away in large numbers at expos, conferences, and other events, they are typically inexpensive goods.
Quality: Promotional gifts typically have a lower quality than corporate presents. They are there to act as branding tools and raise awareness of your business. Therefore, they approach it from a “quantity above quality” viewpoint.
Recipients: A target demographic, such as attendees of sponsored events, trade shows, and consumers, are given promotional products.
