What is Corporate Gifting?
Corporate Gifting is the practice that sending a physical or non-physical gift to a prospect, employee, partner, or client. It is a way of creating a touch point with them through the use of a gift. For employees, it can gesture of gratitude and appreciation and meanwhile, make them feel their contributions are being recognized. People are impressionable, so gifting is imperative as it can be the first step in building and nurturing new connections. In another word, it secures better relationships with potential and existing clients.
The Purpose of Corporate Gift Giving : Long-lasting relationship
From the view of clients, the salesperson would be distinguished from the numerous others by gifting strategically. The gift also acts as a reminder of the client’s importance as their continued patronage is integral to the company business’ success.
From the side of the employees, gifting makes them felling warm and cared from the company. Also, gifting to employees can decrease their feelings of disconnection and motivate the workforce. When there is a strong connection between the team member, job satisfaction will increase, and it can lead to better productivity on the job.
Happy and effective working environment
Employees are an important part of the company. As the employee’s contribution has been valued, the environment of working will be changing. It makes them work in a positive environment, and feel motivated to produce high-quality work consistently. A positive environment that involves collaboration has been boosted and improved productivity, and also all the colleagues get along well.
Reason 1 : Fosters team bonding
Corporate gifting is one of the ways to ice-breaking and fosters the relationship of the team. They will share their gifts and feelings with each other and contribute loyalty at the same time. Naturally, as it is a gift, there is typically no expectation of monetary or service-based favors from the receivers for the sender in return, at least not immediately.
Reason 2 : It is a sign of respect
The time has changed and so has the mindset. Nowadays, people are more considered the ritual is more important compared to the actual gift. This is more frequently happening in Japan as giving gifts is an important tradition. When choosing the corporate gift, the organization has to be mindful that it is better to choose the corporate gift that is associated with the recipient. For instance, a travel bag is suitable for those who shuttle between various locations a day. It is useful and meaningful in their personal lives and professional lives.
Reason 3 : A great way to express gratitude to loyal customers
Creating brand recognition is crucial for promoting your business. One of the parts that bring the company toward success is the support from our loyal customers. Sending the quality corporate gift helps in building strong and trustworthy relationships between the company and customers. Additionally, it is among the best strategies for promoting the company’s line of goods and services.
Reason 4 : Stand out from the competitors
You cannot ever afford to fall short of the competition when it comes to corporate gifting. Giving branded clothing to B2B companies and staff will help the business stand out from the competition. To stand out from the competitors, giving branded, customized, memorable, and useful gifts keeps you and your business at the forefront of the recipient’s mindset at all times.
Reason 5 : An opportunity for healthy discussions
Corporate gifting is not only to express gratitude but also to provide a healthy discussion between the company and employees. Giving corporate gifts gives helps the company to receive the opinions on improvements from their employees. Employees that feel heard are more engaged and effective. This is an opportunity to let the employees speak up.
Reason 6 : Reduced costs
Corporate Gifting is one of the advertising strategies that can be used as it is cheapest than traditional advertising. The investment can return within a short time. Gifting does not need to be expensive, you will only benefit from improved brand recall when customers and staff actually enjoy the presents.
Reason 7 : Enhanced positivity in the work environment
The levels of positivity in an organization will increase when the corporate gifts are being distributed. To those employees who receive the corporate gift, it is marked as a reward for their excellent performances. In addition to current incentives, use corporate gifts to encourage your staff to boost sales and revenue.
Reason 8 : Boost the organization’s morale
Everyone loves to receive gifts. It could be a great way to improve team bonding and encourage the employees to work harder to achieve company goals. To push them further, the company can give incentives in the form of corporate gifts at some events or celebrations such as National Day, New Year, Christmas Day, and so on.
